Description
From the manufacturer
Packed with Avocado Oil + Omega 3’s, it instantly absorbs into each strand to deliver much-needed hydration + nutrients to dehydrated, frizzy hair. Use on dry hair and simply pull through frizzy/unruly sections, or pull through section by section on dry hair, wrap around a round brush and hit with a blow dryer to fake a full glam blowout in minutes!
Color Wow CEO, Gail Federici, + Chief Chemist, Dr. Joe Cincotta, Ph.D. created the first EVER range of products designed to tame + treat frizzy hair. Working together for decades and winning over 70 beauty awards for innovation, this unparalleled team has now taken frizz technology to a heretofore impossible level.
“For me, One-Minute Transformation is a game-changer. It instantly eliminates frizz, moisturizes the hair, and my favorite part is you don’t have to add heat. In under one minute, I can instantly transform frizz, unruly hair and give it this beautifully polished finish.”
A little goes a long way with this non-greasy anti-frizz cream. Simply pull a coin-size amount through unruly, frizzy spots to reveal silky, smooth hair in just 1 minute! Got a little extra time. Wrap around a brush and hit with blow dryer heat for an even more polished finish.
ONE-MINUTE TRANSFORMATION ANTI-FRIZZ CREAM DREAM COAT ANTI-HUMIDITY SPRAY DREAM COCKTAIL COCONUT-INFUSED POP & LOCK FRIZZ CONTROL + GLOSSING SERUM BEST FOR Instantly taming frizz on dry hair Long-lasting humidity protection & creating frizz- free glass hair Hair that needs hydration and elasticity Taming frizz, sealing split ends + making color pop BENEFITS – Smooths + tames frizz in 1 minute – Avocado Oil + Omega 3’s hydrate + nourish – Grooms + silkens with a non-greasy finish – Super quick Frizz Fix – Blocks humidity to prevent frizz – Leaves hair silky, supply + glossy – Key to creating “glass hair” – Effects last through 3-4 shampoos – Heat-activated hydrating treatment – Super-charged heat protectant for a safer blow dry – Transforms quality of hair to a silky, glossy, smooth finish – Renewed elasticity + suppleness – UV protection – Adds intense gloss + hydrates – Renews day 1 color vibrancy – Essential for creating smooth, bundled braids HEAT PROTECTION 3 kinds of heat protection 2 kinds of heat protection 3 kinds of heat protection 3 kinds of heat protection HAIR TYPES Dry, frizzy Dry, frizzy, wavy, curly Dull, dehydrated, frizzy All hair types
Alisha Beecraft –
4.0 out of 5 stars
Great product
Helps with frizz and tames curly hair.
2 people found this helpful
Maria –
4.0 out of 5 stars
Smoothie
Recommend for initial style after small condition for styling on wet hair routine however not for my touch up as it curls up my hair if put on dry for straightening touch up inbetween
6 people found this helpful
SindySindy –
3.0 out of 5 stars
Unsure of it
It definitely minimized frizz. I’m just unsatisfied the effect on my hair, I expected more. I also didn’t expect to need more than two squeezes of product. I still wouldn’t leave my hair like this with this product alone. FYI I used it on clean, damp-dry hair.
Amazon Customer –
5.0 out of 5 stars
Magic
Pretty nice feel After applying followed by brush. Makes my hair feels hydrated n soft.
Laura Sheffer –
5.0 out of 5 stars
This IS a REAL Frizz Fix
I have tried so many frizz treatments and finally found my fix. For my hair I use small amounts on dry hair (small dot on a finger tip), rub that with my other fingers and apply it to my frizzy bangs. Reapply to my fingertip and pull it through the rest of my frizzy strands. I use a volumizer hair dryer and once I’ve got my frizz taken care of I go over the areas I’ve applied WOW to applying tension as I go through each section. The results are wonderful. I have smooth, silky hair that stays even in humidity (I live in KY). Try it I think you’ll love it just remember to use small amounts as you apply it to your hair.
14 people found this helpful
Kyle –
4.0 out of 5 stars
It’s good, but not the miracle you’re looking for…
I live in Florida where my hair is constantly trolled by the humidity. Like it makes my perfectly straight hair turn into a bird’s nest. Barf. Anyway, this product does work decently well (for a couple of hours), but doesn’t get me a perfectly silky smooth look. I still have a few defiant strands. Also, your hair has to be completely dry when you use it, so that’s inconvenient sometimes.
19 people found this helpful
Amazon Customer –
4.0 out of 5 stars
Ok
Good
Rebekah Minaritzis –
4.0 out of 5 stars
Hair products
Not bad but not as great as they show, maybe my hair
5 people found this helpful
Cindy Hamilton –
4.0 out of 5 stars
Wow
I like the wow best product
Kathy McGuffin –
3.0 out of 5 stars
Works ok
I didn’t see results as shown in their video. Really any smoothing serum works that same as this one.
Deborah C. –
4.0 out of 5 stars
Love WOW Products
I have a few WOW products and for the most part, love them. The one minute transformation seems to work. Just not like you see in the commercials. I live a in a very humid area and my hair frizzes up. I apply it, but hair seems to go crazy again. Not saying don’t try, your experience may be different. WOW products have been great, just not a huge fan of this one.
3 people found this helpful
Brenda K. –
5.0 out of 5 stars
Great Purchase!
I love WOW Products. It speaks for itself.
Jodie Dehart –
4.0 out of 5 stars
Easy to use
I like the way this goes on my hair. But it really doesn’t do much for the frizz. I don’t have real frizzy hair in my hair is very straight, but it can get frizzy because I live in Florida where there’s high humidity and this did not do a whole lot to tame that.
8 people found this helpful
AbigayleAbigayle –
5.0 out of 5 stars
Smooths INSTANTLY
This product/brand has been incredible so far. From one frizz hair girl to the next, BUY THIS! I constantly have fly aways and this stuff instantly gets rid of them with a few sweeps of this stuff and a comb through. LOVE IT!!
One person found this helpful
Madelin Montes de Oca –
5.0 out of 5 stars
Excelente
Me agradó
Yusmeli Mujica –
5.0 out of 5 stars
Es demasiado bueno
Me apliqué solo una capa en mi cabello y de verdad que es grandioso. Mi cabello que tiene mucho frizz quedó liso. Lo recomiendo ampliamente
Jana Carver –
5.0 out of 5 stars
Love
Love this product but if you use to much it looks greasy
One person found this helpful
Nelinda Brito –
5.0 out of 5 stars
El producto es bueno
Es tal cual lo vi aqui
Kimberly Fox –
5.0 out of 5 stars
Review
This product softens and straightens your hair
GG-girl –
4.0 out of 5 stars
LIKE IT!
Softens my fine texture & kinky tight & beautiful natural hair after working it thru my hair & combs run thru, detangles great & alot easier!
4 people found this helpful
Mandy K –
5.0 out of 5 stars
This stuff is amazing!!
My hair is almost always frizzy especially the ends. I needed something that would help because running a straightner through it daily was just frying the ends of my hair, but if i skipped the heat it was a frizzy mess. I tried everything from creams to oils to serums. I decided to get this because of the good reviews but didnt have high hopes. After syling my hair 3 days ago i used a dime size on dry hair like the directions say and its still soft and straight with zero frizz. Im blown away. 🤯 I have never been one to write a reveiw because products that claim to be great are just meh, but this is amazing. I had to write a review for this product.
10 people found this helpful
Annika M –
5.0 out of 5 stars
Love this stuff
This product works so well on my frizzy hair. I live in Florida so you know what the humidity does to hair, this keeps the frizz away and makes my hair look amazing!
Lovetobuy –
4.0 out of 5 stars
Didn’t work for me 🙁
Not sure why but this product didn’t work for me. Instead left crunchy feel.
9 people found this helpful
Lulu007 –
3.0 out of 5 stars
Color Wow One Minute Transformation
This product had little effect on my hair. It smelled weird and the quality is poor from other products that I’ve purchased in the past. I think it’s over rated. Too expensive as well.
5 people found this helpful
Zuhey Lor. –
5.0 out of 5 stars
Good product
Leave my hair smooth and shiny. Really worth the money
2 people found this helpful
sjlinal –
5.0 out of 5 stars
WOW
Wow this really works !! I love it . For me it works great when i put it in my hair once out of the shower then blow dry or flat iron whichever you choose . This product is the best ever !!!
One person found this helpful
Mary Fitzgerald –
5.0 out of 5 stars
Gret product
I purchased on Cyber Monday for a great price, was hesitant before because it is pricey. I love it. Keeps the frizz down and is not greasy.
Amazon Customer –
4.0 out of 5 stars
Good not Great
This product does reduce frizz without much of a greasy look. But the frizz reduction isn’t a “wow” and there is a very minimal touch of greasiness added.
littlequeen –
4.0 out of 5 stars
Works OK
Expected to be able to use less product with this. It words fine but costly for longer hair.
Erica Craig –
4.0 out of 5 stars
Wanted this to be that holy grail item….
So I have fine, thin color treated hair and some frizz. After seeing reviews and advertisements on this I had hoped it would blow me away and be my holy grail item I couldn’t live without but it just didn’t leave me amazed. It did remove frizz from my hair but it also left it heavy. I paired it with the kale dream cocktail leave in treatment. I just wasn’t blown away after my first use but maybe it will get better after I use it more? For the price paid I just expected better results.
13 people found this helpful
Mary Mary –
5.0 out of 5 stars
Wow
This product makes my hair healthier and shiny
One person found this helpful
kittykaat10 –
3.0 out of 5 stars
Frizz reducer
My hair has a bunch of new growth on top that loves to stand straight up with the humidity. This stuff does tame them down a bit, but I feel like I need to keep trying it to get it right! I feel like I have to use a blow dryer after I put it in to tame and smooth it better. I do like the smell a lot! It’s clean and refreshing! Again, I will keep giving it a try!
Andrea –
4.0 out of 5 stars
Expensive, but it works
Works good, but pricy
3 people found this helpful
Kristi Vernon –
5.0 out of 5 stars
Great product!!!
Love my WOW for frizz!!! This product is great. All you need of a small amount and it doesn’t wonders for frizz. I have thing blonde somewhat curly hair. This product just works, rounds out my curls w/o even scrunching it. It just gives the trip or my hair a healthy bouce to my curl.
5 people found this helpful
nancy martinez –
4.0 out of 5 stars
No estoy tan segura
No me dejo el cabello grasoso. Pero tampoco me hizo un cambio tan radical cuando lo use. El friZz se aplacó pero no así como los comerciales.
20 people found this helpful
Emsplat –
3.0 out of 5 stars
It’s ok but nothing special
I got roped into the Color Wow hype because the Dream Coat really is amazing. Everything else I’ve tried has been just meh, though, and this is no exception. I was influenced by the slick marketing! This is a run of the mill styling cream / leave in conditioner. It helps a bit with frizz but does weigh hair down. I’ll use it so it doesn’t go to waste but I’ll be glad when it’s gone.
One person found this helpful
Minelia Franco –
5.0 out of 5 stars
Fácil de aplicar
Chicas el producto no es mágico pero el frizz desapareció. Lo aplique con el cabello seco mechon a mechon después de haber lavado y use mi cepillo Revlon, el resultado me gusto.
One person found this helpful
BELKIS SIGUE –
4.0 out of 5 stars
Excelente
Excelente . Te proteja del calor .
One person found this helpful
mepple –
5.0 out of 5 stars
WoW – One minute transformation
I have naturally curly hair whi h tends to fri,z. I us a small dab of this WOW product along w/a leave in conditioner to help calm the frizzies – works for me.
Amazon Customer –
5.0 out of 5 stars
Excelente
Me encantó!!! Tiene olor chevere!!
Elena –
3.0 out of 5 stars
It’s ok
Didn’t really work as well as the commercial shows.
2 people found this helpful
HumanPerson –
5.0 out of 5 stars
Nice for blowout touch ups
Bottom line: Recommend! It works best as the only hair cream and when used with heat.- Pros: concentrated, smoothing, moisturizing, light fragrance,- Cons: can be heavy if used on top of other products, old school apple fragrance might not be right for everyone- Use: I like it layered over a spray leave-in, and Color WOW blow dry spray. It’s nice for touching up blow outs, but not great for curly frizz.
8 people found this helpful
P.J.P.J. –
4.0 out of 5 stars
Rich Hairs
So far a easy and fast way to style frizzy hair. I’m gonna buy more !!!This is the BEST product for FRIZZY hair.Nice hair straightener .
3 people found this helpful
Merlina –
3.0 out of 5 stars
Wow in motion
The advertising video attracted me so I bought it. It is an ok product. Using small or a little more of the product the hair is still the same, it feels and looks tacky. I stopped using it after trying different amounts ( I based my size on what I see in the advertising video) and it didn’t work as I had seen. I’ve tried to give it away to others to try and after trying they’ve given it back to me, same results. It’s not my favorite product. I won’t repeat but this item. Packaging is nice. Arrived on time.
2 people found this helpful
iceska8r –
5.0 out of 5 stars
Better than I expected
Every time I use this product people ask me if I just got my hair done. It definitely smoothed frizz. Almost completely dry your hair and put on in sections – dont need very much
One person found this helpful
patricia –
3.0 out of 5 stars
Works
I think it works but it not my favorite product for this brand.
Jennifer McCann –
5.0 out of 5 stars
Best second or third day hair product on the market!
A dime size on my lower back length hair and it brings my hair back to life, smooths my fizz, and makes it shiny and bouncy! I have used this on 2nd day and 3rd day hair and it always gives great results. Highly recommend!
2 people found this helpful
I love my device! Keeps my mind at ease! –
5.0 out of 5 stars
Awesome
Awesome
amy hedges –
3.0 out of 5 stars
Meh
I think my hair might be too fine for this product.
Rose Shepherd –
4.0 out of 5 stars
Hair care
Liked it , soaked right into my hair , I style my hair wet and it dries naturally, no frizz !
4 people found this helpful
Hillary CombsHillary Combs –
5.0 out of 5 stars
It is a one min miracle!
I love this product so much. It’s light weight and works perfectly when you use it correctly: use a tiny bit on DRY hair. I round brush it in with heat from my hair dryer. I will use this forever! 😃
10 people found this helpful
Amazon Customer –
5.0 out of 5 stars
Works great
I love how it leaves the hair very silky.
One person found this helpful
Cathy M –
3.0 out of 5 stars
Not impressed. Hair seems greasy.
Makes hair greasy looking even with very small amounts and seems to have dried my hair out. Had to stop using this would not recommend.
One person found this helpful
Jacki Price –
5.0 out of 5 stars
Must buy
I love this product it works great on my hair, I’ve tried a bunch of different products and this one is the best one. It helps my frizz and I can even blow my hair out on a hot day using this product and not worry about my hair getting frizzy it also smells great
3 people found this helpful
Moni Jami –
5.0 out of 5 stars
WoW that’s right
I like this products they are WoW, this conditioner can be used daily leaving your hair manageable and soft, has a nice faint smell
One person found this helpful
Kimberly Christian –
3.0 out of 5 stars
Too small
Too expensive for the size tube.
3 people found this helpful
Alma Rivera –
3.0 out of 5 stars
No me gustó
No me queda bien mi cabello.
Amazon Customer –
5.0 out of 5 stars
Love it…love my hair!!
Came home from the beach…I live in Florida…. Humidity Central!!!My hair is fine.. colored..dry and frizzy..I’ve tried so many products…But I washed my hair with Wow shampoo and conditioner for fine hair and then my hair dried ..air dry ..and a quick dry on lowI tried the Wow one minute transformation cream…I LOVE MY HAIR….I brushed it through and to see. And.i quick dried on low … beautifulI think if this works I can do without the drier all the time…once in awhile is great and my hair can heal …I’m so so happy right nowI hope it works !!!
21 people found this helpful
Peggy Prather. –
4.0 out of 5 stars
Use on damp hair
Works for me! Short Bob haircut,Use small amount before I blow dry💕
5 people found this helpful
Amazon Customer –
5.0 out of 5 stars
Ok
Me encanta