Description
From the manufacturer
Discover Bed Head’s New Back It Up texturizing Cream!
BRAND NEW PRODUCT
Say goodbye to ordinary and embrace your alter ego. Back It up and create definition, body and hold to bring to life a nonchalant textured look. Feel your style dropping? Our one scrunch technology helps hair to spring back into shape with one touch. If you loved Bed Head On The Rebound Curl Cream, you will love Back It Up!
FOR WHO: Great for helping to maintain long-lasting hairstyles on any hair type.
FRAGRANCE: Tasty Pear.
Key Benefits
- Styled hair retains shape for longer
- Easy to create natural, textured looks
- Moisturized, shiny hair
How to use Back It Up to enhance hairstyles!
Step 1
Apply a small amount of Back It Up through towel dried-hair.
Step 2
Comb through for even distribution.
Step 3
Scrunch and wrap hair around the fingers to activate textured waves.
Step 4
Dry from below, scrunching as you dry.
Complementary Bed Head products to enhance your hair care routine!
Wash
Get instant texture, body and grip from the moment you wash your hair with the Bed Head Gimme Grip Texturizing Shampoo.
Condition
Use the Bed Head Gimme Grip Texturizing Conditioner for lived-in texture, thicker-looking hair and moisturized, conditioner hair.
Lock in Style
After styling hair with Back It Up, lock in style and add amazing shine with Bed Head Masterpiece Hairspray.
BH BACK IT UP CREAM 4.23 FL OZ/125 ML
About this item Bed Head’s new Back It Up texturizing Cream, a powerful style defining hair product; texturizing hair styling cream; Helps curls, waves and other hairstyles to retain their shape for longer; Provides definition, body and hold for natural hairstyles; Great for maintaining long-lasting hairstyles on any hair type and length
Mrs A S Zamorski –
Used by my hairdressersat
Great price and product
2 people found this helpful
Dodster –
Nice smell, not too sticky
Has a really nice texture and smell and adds some definition to your hair. If you use the right amount then it isn’t too sticky – if you use too much then it can end up a little sticky so it might take you a couple attempts to get this right. Overall pretty happy with this.
One person found this helpful
Cessie T –
Transformed the look of my hair!
Fantastic for defining my curls and keeping my hair looking good between washes
2 people found this helpful
Jean Cole –
Nice scent
I love Tigi products, but this product was not for me. I’ve slightly wavy hair and usually with other hair products I use it leaves my hair wavy with a messed up look. This product leaves my hair looking limp. I’ve used it a few times but I will give it another go!
2 people found this helpful
Claris, Grays, Essex –
Not the right product for me
I have alot of hair with short layers. This made my hair too big and 1980’s, Just not right for me. Binned
3 people found this helpful
Sue –
Almost perfect
I bought this as I’ve never yet found anything as good as Tigi Cocky Paste. This is similar. Nearly as good but still not the same. Better than most alternatives I’ve tried!
One person found this helpful
DaisyEve –
Great Texturising Cream However You Like To Curl!
This is a great texturising cream from the Bed Head range by TIGI. My hair is not conventionally curly but it hasn’t got a wave to it and if I straighten it I like it to flick up at the ends and then sometimes I use a curler and this product helps with both of these styles.This is the sort of good quality product that I would expect from TIGI. It is really easy to use and it does just what it promises. Whether you have beach waves or a full head of curls or anything in between it helps to maintain your style with little fuss. You really only need a small amount which you apply to towel dried hair, then you just territory and then scrunch your hair. The instructions say to scrunch as you dry your hair but when I do my straightened/flick style I just dry with a round brush and this works for me.A couple of extra things that I like are that the nozzle on the tube is really small so you don’t dispense too much product at once and I also love the gorgeously fruity aroma too. I find drying my hair a chore so anything that helps me achieve what I want with the minimum of fuss has got to be a winner!
2 people found this helpful
Chappers –
Apply a small amount before blow drying to get some spring in your hair
What I initially thought was an apply-when-dry finishing texturising cream, this product is intended to be applied to hair before drying – which is not something I have ever really done before.It is easy to use and you don’t need a lot to work into your hair. Whilst it initially seems quite sticky it does settle down and once you run the dryer through any stickiness has completely gone and leaves your hair with a bit of bounce and springiness. Any curly parts to your hair seem to be slightly enhanced with this product as a result, so it’s a nice overall effect and the fact that it’s not put on at the very end maybe helps to reduce the chance of any gathering or uneven distribution that you could get.Overall, I like it and whilst I wouldn’t have considered it before (because I didn’t know this sort of product existed) I would now consider it again as it was pretty simple and I liked the effect.
Alan –
Not What I Thought It Would Be
I thought this would be a hair product that would give texture like a modelling wax that you put on after blow-drying; I had misunderstood what it is used for.It is in an attractive tube with a small opening so you can just squeeze a small amount out. You apply it to wet hair before you dry it. It seemed a little sticky and reminded me of the styling mousse I used to use, so I was a bit concerned that my hair would feel sticky once dry. It actually didn’t make my hair sticky and it held a curly style quite well. I did try scrunch drying as recommended in the instructions even though this is not my usual way of drying my hair.Unfortunately, as my hair is thick and wavy it increased the volume and I didn’t like this. I usually avoid hair products that create volume, as I don’t need it!It is ideal for people with fine hair that want a curly style and more volume.
3 people found this helpful
Emma M –
Nice hair product
The description of how to use this product reminded me of when I used to scrunch dry my hair with styling mousse many years ago. I ordered this, feeling reminiscent and nostalgic about the past.My hair is shoulders length, prone to frizz. It is also wavy, with the odd curls here and there. This product helped to define my curls and look less frizzy. It is easy to use, just a little rubbed into my hair.My hair felt soft after using this and not sticky like Mousse could be. It also smells gorgeous.You only need to use a small amount, but this also is a small tube. It’s too expensive to use every day, but as I only need to use it occasionally then I’m happy to buy it.
One person found this helpful
Olga Malyar –
Perfect for short hair
Really great product!It makes fast and strong fixation. Super that can be used on wet and dry hair. I just form my hair shape and it’s done! My hair keep the desired shape the whole day. Definitely will buy it again
Ms. Pj Hawcroft –
OK but not good for scrunching.
I have light fine hair with a natural wave. I have a short style and am always going for a tousled scrunchy look which is elusive. I was hoping this would allow me to add to damp hair and scrunch in for that scruffy look but it didn’t really hold or help with texture it’s more just like a light hold wax cream that doesn’t even smell delicious. Shame.
One person found this helpful
millaca –
Non c’è storia
I prodotti per lo staying di Tigi non deludono mai, fanno quello che è indicato. Ho i capelli corti e questa crema crea la giusta texture per ul aspetto “disordinato”, quello che volevo. Non appiccica i capelli né li rende “croccanti”, due cose che questo genere di prodotti può fare. In più non li sporca prima del tempo. Davvero un ottimo prodotto
One person found this helpful
sandro –
Buono
Buono ma la confezione viola precedente a questa mi sembrava più efficacie
One person found this helpful
No name –
Patricia Parker
Very good product
One person found this helpful
olivia –
Macht keine Locken!
Es ist nur schmierig und macht nicht mal Locken, obwohl ich schon starke Naturlocken haben…Taugt nichts, raus geworfenes Geld…. Finger weg!
D Crump –
Great product
Been using this for a while now. Great product to help with texture to hair
One person found this helpful
Amazon Kunde –
Kein Effekt
Ich bemerke nicht wirklich einen Unterschied. Ob ich das Zeug nun in den Haaren habe oder nicht. Unnütze Geldausgabe.
One person found this helpful
Vaccaro Giuseppe –
Ne basta poco con i capelli umidi
Per essere la prima volta che lo uso lo trovo molto buono non unge non incolla ed ha una buona essenza
Mrs Lyn Elliott –
Good Product
Great to spike/mess hair up. Unfortunately the bottle split after 3 uses, just split at a seam. Annoying.
2 people found this helpful
Sophia –
5.0 out of 5 stars
Soft look
This product is wonderful. My daughter suggested it to use rather than mousse to give a soft look and pump-up the waves in my hair and it did the trick. I have rebought it twice and will continue.
6 people found this helpful
Owenphobic –
5.0 out of 5 stars
I like it.
Good hair product for wavy hair.
2 people found this helpful
LLC_AmazonLLC_Amazon –
4.0 out of 5 stars
Comparing this to Tigi Cocky
Ok, first of all …for those wondering if this is a suitable replacement for Tigi’s discontinued Cocky, the quick answer is No. Comparing them side by side (I bought 3 bottles of Cocky when I heard it was discontinued) and these are completely different and for different applications.Cocky is more sticky and glue-like and can be used as either a pre or post styler. It’s meant to be used this way. It has a decent hold and stiffness when it dries in the hair.Back-it-Up is not sticky or glue like at all…it’s a soft creme and has hardly any hold at all. Once it dries in the hair it remains soft to the touch and never crunchy. This product is meant to be a pre styler only (use with wet hair and blow dry it out).Now that the comparison is out of the way, I feel Back-it-up is good for what it does and what it’s intended use is for. You just have to use it as a pre styler, then blow dry your hair and style it with a different product afterwards.
23 people found this helpful
Paula W. Crowe –
5.0 out of 5 stars
This product is great!
This product gives my fine hair, body when I blow it dry.
6 people found this helpful
K. Doherty –
3.0 out of 5 stars
Not impressed
Even with multiple applications, the hold and texture is just not there. Disappointing
One person found this helpful
snwrites –
5.0 out of 5 stars
Cures frizzies without crunchy hair
A little goes a long way with my short fine hair. Cures frizziness better than mousse. My hair stays soft and touchable. I will buy again!
5 people found this helpful
D verb –
5.0 out of 5 stars
It does hold your hair style.
I like the fact that it holds your style, I’m not crazy about the fact that it is not soft. It is more on the wirey side. But I will continue to use it because it does hold my style. Cc ft
One person found this helpful
Jude –
5.0 out of 5 stars
Works great!
So glad I bought this product. Really love how it makes my hair feel. Arrived quickly and was packaged very well. I would recommend.
One person found this helpful
Chip –
5.0 out of 5 stars
Ok
This is a good product. It does exactly what you wanted to do but the next day your hair is going to be a little dry, be aware of that.
One person found this helpful
Sharon Miller –
5.0 out of 5 stars
Hair product
Husband loves this for his hair
One person found this helpful
SoggyNacho –
5.0 out of 5 stars
Excellent price & great product
Not sure if this is discontinued but the price on Amazaon was very low and this product is one of their best. It would be sad if they are discontinuing this product as it works better than most other products I’ve tried.
3 people found this helpful
Patricia I. –
5.0 out of 5 stars
Creates body for fine, thin hair.
Makes fine, thin hair manageable and gives it lift and thickness.
Laurie Van Tuyl –
5.0 out of 5 stars
Hair care
Smells nice….haven’t tried it yet
One person found this helpful
G D –
5.0 out of 5 stars
Great curls
This product helped soften my curls. No frizz!
Kari Stocks –
5.0 out of 5 stars
Great for curly hair
I’m always looking for hair products for my naturally curly hair. I really love how this product defined them without being sticky or stiff. My hair is thinning on the crown and it actually adds volume without making it frizzy. If they discontinue this item I will certainly cry. I will buy again and again (and have).
2 people found this helpful
Jenna –
5.0 out of 5 stars
Awesome Hair Texture Creme
I absolutely love this Got 2 B hair product. It adds a thicking texture. Which makes doing your hair so much easier specially if you have shorter hair. The smell is refreshing as well. Definitely a must try!
3 people found this helpful
Miriam B. –
5.0 out of 5 stars
this is the stuff
this stuff really works for piecing without making your hair look over bogged, washing it out of course here and there. When you go to style it, it stays put. I love it. I have tried many different kinds, and this tops them all.
9 people found this helpful
Rhonda English –
5.0 out of 5 stars
Great product! I would highly recommend!
I would highly recommend this product to add texture to fine thin hair!
5 people found this helpful
Deb –
2.0 out of 5 stars
Not for my hair
Didn’t like this product for my hair…to heavy for it
One person found this helpful
Elizabeth –
1.0 out of 5 stars
Not good.
No hold, no texture. More like a wussy gel cream that was too scared to do it’s job.Also it makes my hair SO GREASY the next day that no dry shampoo or IGK/hair story product I sell can save it – I have to wash my hair and I’m hairdresser WHO NEVER EVER WASHES HER HAIR. Fail.
6 people found this helpful
Karen K. –
1.0 out of 5 stars
Did work
Didn’t like it. Product didn’t work in my hair. I thru it away.
Brittany K –
1.0 out of 5 stars
Meh
Could not get past the heavy perfume smell…
Deborah Huha Turner –
5.0 out of 5 stars
Best product by bed head!
I found this at target on clearance by accident and gave it a try. Now I can’t live without it. Add it to your hair when it’s halfway dry. Then you have 2 options. Scrunch it up and let it dry for a beach look or blow dry in low for a layered look. Not sticky or stiff. I have coarse straight layered hair and it works great especially after the beach or pool and I don’t have a lot of time to get ready. It also helps with frizz.
4 people found this helpful
SuzieQ –
5.0 out of 5 stars
Great stuff
Works well to give some body and hold
Sonia B. –
L’unica
Sono più di 10 anni che uso questo prodotto, è fantastico ne basta pochissimo, lascia i capelli morbidi, definisce il riccio naturale. Un consiglio per gestire meglio la piega, la mattina bagno pochissimo le mani e sistemo i ricci come li voglio, la crema che avevo applicato prima della piega sistema e ridefinisce il tutto 😉
ichguckeichgucke –
TIGI Back It Up Creme = TIGI Bed Head On The Rebound Lockencreme ?
Mit Entsetzen musste ich feststellen, dass es mein Lieblingsprodukt: TIGI Bed Head On The Rebound Lockencreme anscheinend nicht mehr gibt. Hierzu habe ich bereits eine Produktrezenssion geschrieben.Habe mir dann auf gut Glück die TIGI Back It Up Creme geholt und kann keinen Unterschied feststellen. Warum weist man darauf nicht hin? Gedanklich ziehe ich deshalb einen halben Stern ab., denn Fakt ist, ohne dieses Produkt wären meine Haare bzw. meine Frisur verloren. Vom Friseur beim blondieren runiert, sind sie meine Haare jetzt an den längsten Stellen nur noch ca. 13 cm lang, da ich sie abschneiden lassen musste. Für meine Naturwellen mit glattem Ansatz ist diese Länge eine Katasprophe, da es sehr schwierig ist, sie in dieser Länge ohne Frizz und ohne hart oder strohig zu werden lockig zu bekommen. Spezielle Haarprodukte (billig – teuer) oder normale Creme und Öl hilft meinem Haar optisch nicht. Dieses Produkt pflegt zumindest optisch meine Haare, ich habe null stroh oder Frizz und das ist mir wichtig. Es hinterlässt auch nichts kleberiges, sie sehen einfach gepflegt aus und fühlen sich gut an. Ganz ohne Haarprodukte kann ich nicht vor die Tür gehen, da sie dann kraftlos sind, teils glatt, teils gewellt. Mit Haarspray oder Lockenschaum komme ich bei der Länge auch gar nicht zurecht, dass trocknet meine Haare nur aus und lässt sie strohig wirken.Bei der TIGI Back It Up Creme variiert die Menge je nach Haarlänge. Ich gebe sie ins nasse und ins trockene Haar. Bei trockenen Haaren aber maximal eine Erbsengröße. Bei meiner jetzigen Haarlänge (kurzer Bob mit kurzem stufigem Nacken) gebe ich ins nasse Haar eine Walnussgröße. Wichtig ist dann, dass gleichmäßige verteilen. Je nach Haarstruktur und Länge muss man halt experimentieren. Für mich meine Haare gibt es nichts vergleichbares wie die TIGI Back It Up Creme, weshalb ich sie zur Bekämpfung besagter Probleme absolut weiter empfehle. Noch ein kleiner Hinweis: wirken die Haare schmierig wurde zu viel Produkt verwendet, oft hilft ordentliches durchkneten. Sind die Haare krisselig, wurde zu wenig Produkt verwendet. Eine Erbsengröße in die Handflächen geben, mit Wasser verreiben, an diese Stellen dann einkneten und föhnen. FERTIG 🙂
4 people found this helpful
Deixa o cabelo super definido…. Amei o único ponto negativo é o tamanho –
Top
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Super definição… muito top!!! Ponto negativo é o tamanho, poderia ser maior
One person found this helpful
Fiona Clewes –
Great product
Gives your hair hold
One person found this helpful
Ewa71 –
Min favorit
Tynger inte ner mitt tuna hår som blir mjukt och följsamt, ger värmeskydd. Man uppnår naturlig resultat. Rekommenderas!
KRIS –
No tan mal
Quería probar esa crema de tigi,soy fan de la bed head on the rebound, pero como es inposible encontrarla y leí que esa es parecida la compre. Pero…… nada que ver con la otra. La textura es igual pero el efecto en el pelo no. No da tanto grosor y volumen como la otra. Pero te salva en ocasiones.
G –
Very good Texturising cream and smells really good
Because of my hair, I always need to use some kind of texturising volume creams. And I tried this one for the past week. And I really liked it. Mostly because it works really good with my hair and gives volume looks to them. And after applying the hair looks shinier and feels very soft and fluffy As well it smells really really nice and reminds me of a pear.Although, it will not maintain your hairstyle throughout the day, in the best-case scenario half a day. So you need to use something in addition to having a long-lasting hairstyle.Overall, really good cream gives volume and a really good smell so I will keep using it.
PB –
Works well for me
I think this is a product that will work depending on hair types. For me I have type 2B / C hair so curly already, but not all bits defined well. I find this can help add texture to my curls once ran through. Infact after I work the curls a bit with an airwrap then use this, I love the finish I get after. It does need a reasonable amount of cream, so in my case with long hair, 100ml will not last long. However on nights out now that things are opening up again it will work a treat.So overall works well, however for 100ml it is slightly pricey and will work out more expensive if you need to use a generous amount.
CB –
Long lasting smell
This cream has a really nice, long lasting smell that may or may not be to everyone’s taste. I liked it though! The cream is very sticky but applied well to my hair and helped give it some shape, rather than being the unruly mess it usually is! The nozzle helps ensure you only get the amount you need which helps cut down on waste and keeps the top of the bottle nice and clean.It’s quite expensive but I found a little went quite a long way. It’s not something I’d use every day but I’ll certainly consider getting more when I do eventually run out.
One person found this helpful
River –
Great for volume
This is a lovely help for my hair, I don’t have much and this product gives me a nice volume and a good texture plus some nice waves.I really like the smell is beautiful and fresh but a bit sweet is really nice.Is better if you just place a small amount in your hair the results are better.
One person found this helpful
Kelly –
Expensive but smells nice and holds my sons hairstyle well
I like the fact the pot is stored upside down, allowing maximum product to come out when nearing the end, my son is happy using this as it holds his style well
Jay –
Read the instructions before using! Works very well!
I love bed head! It’s definitely known for being a salon brand that’s slowly creeping it’s way into highstreet stores! It’s always had that bright colourful packaging!Bed head always has that ’scent’ normally a mix of sweet shop and fruity! A smell I absolutely love.This texturising cream is no exception it smell amazing. And I like the vibrant blue bottle.So when I first used this I just rubbed it through my damp hair and blow dried I found it left my hair sticky.I then went on to actually read the instructions to find out I need to add a small bit then blow dry my hair while scrunching it from the bottom, when I did this wow! My hair looked incredible. It gave me curls that lasted days!I do have natural wavy hair and this stuff makes it’s look so smooth and amazing.So it works great, it smells great!I love it!
One person found this helpful
A to Z –
Works
Great smell and works really well when used on wet hair. Little goes a long way – great addition to my curly hair arsenal!
Spawnee –
Another great Bed Head product
I got this for my wife as she likes most Bed Head products (with just one exception to date). This Back It Up texturizing cream is perfect for her strawberry blonde hair.First off, the cream is dispensed through a small nozzle, and only a small amount is required. Working it into damp hair and then gentle blowdrying is all that is required. What you get are wavy curls that last for several hours no matter what you do. The cream has a tropical fruit smell to it as you work it, but the fragrance soon wears off.
2 people found this helpful
SuzyQ –
Textured bob ✔️
This is great for creating some texture and movement in my choppy bob haircut. Simply put a dab of this product into wet hair and blow dry for a nice loose hold. You get a style and texture that looks naturally perfect without making your hair look greasy or sticky. It smells amazing and works well. It’s the great quality you’d expect from Bed Head. Overall I love it and would highly recommend it.
One person found this helpful
H –
Lovely scent
This has a lovely scent that will last for a while after application and it is also a good styling product, which helps you to achieve order where before there was well, not really chaos, but certainly a mess of hair. Mine is quite long at the moment, but I managed to get a curly style when I used this, which became more wavy as the day wore on, but it still looked better than applying nothing at all.It is easy to dispense just a smidge thanks to the thin nozzle on the bottle, so you are less likely to overload your hair or waste the product.